The Taste of Bordeaux
Baron de Luze embodies the history, culture, and vision of Maison A. de Luze. More than a founder, the Baron represents a timeless standard of quality, with expertise handed down for over 200 years.
This historic, award-winning brand is distributed worldwide. Certified Terra Vitis, the range reflects an eco-conscious approach, aligned with today’s consumer expectations. Its white, red, and rosé wines express Bordeaux’s commitment to embracing new trends while preserving its heritage.
Who was Baron de Luze?
Maison A. de Luze embraces an eco-responsible vision with the launch of its first eco-designed edition: 88/89, a tribute to Alfred de Luze’s first entrepreneurial steps along the Chartrons quays.
This modern Bordeaux, crafted through parcel-based vinification, aspires to become a model of sustainability, incorporating organic farming practices and fully eco-designed packaging.
A limited edition of 12,000 bottles, each label — made from recycled paper and illustrated by artist Alice Bottigliero — symbolizes Maison A. de Luze heritage and resilience.
The Héritage de Luze range reflects Maison A. de Luze’s commitment to making Bordeaux’s great terroirs accessible to all.
Comprising wines from iconic appellations such as Entre-Deux-Mers, Fronsac, Côtes de Bourg, Saint-Émilion, and Médoc, it offers a true journey through the diverse expressions of the Bordeaux vineyard.
Each cuvée is crafted in respect of tradition, while meeting the expectations of today’s wine lovers. The label pays tribute to Château Rivière, acquired by Alfred de Luze in 1827 — a domaine transformed into a castel with deep historical significance, symbolizing the founder’s passion for Bordeaux’s legacy.
Appellation Côtes de Bourg
Château Joanna is a 17-hectare estate owned since April 2016 by the Chevalier family, who are committed to letting this fine clay-limestone terroir fully express itself. The vines are planted with the best traditional Bordeaux grape varieties, including 60% Merlot.
Partner of Maison A. de Luze since 2016 – Certified High Environmental Value (HVE).
Cuvée Le Sens du Lisse - Appellation Saint-Emilion
Perched on one of the hills overlooking the village of Saint-Émilion, Château Haut Veyrac enjoys an exceptional setting and terroir. This estate is, above all, a family story — passed down from father to son, along with a deep passion for viticulture.
Partner of Maison A. de Luze since 1983 – Certified High Environmental Value (HVE).
Cuvée Patrimoine - Appellation Montagne Saint Emilion
A family-run estate whose first vines were planted in 1822. Initially classified AOP Bordeaux in 1999, it is thanks to the dedication of Sarah and Bruno that the domaine has grown in quality and scale. Drawing on their know-how and heritage, they expanded the vineyard to 40 hectares and elevated it to AOP Montagne Saint-Émilion, Lussac Saint-Émilion, and even Saint-Émilion Grand Cru.
Partner of Maison A. de Luze since 2020 – Certified High Environmental Value (HVE).
Cuvée Noir de Merlot - Appellation Pomerol
Created in 1958 by Yvon and Pâquerette Dubost, Château Lafleur du Roy began with their expertise in vine nurseries. This 3.4-hectare family property, nestled at 60 meters altitude and southwest-facing, enjoys ideal sunlight. The vines, 40 to 45 years old, are hand-harvested with full destemming. Aging begins in tanks for 2 months, then continues in barrels for 15 months.
Partner of Maison A. de Luze since 2022 – Certified High Environmental Value (HVE).
Appellation Médoc
Eva Goirand, a fourth-generation winemaker, grew up among the vines of Médoc. Her early immersion in vineyard life gave her valuable expertise and a deep love for viticulture.
In 2019, she took over 3 hectares of her family estate in Prignac-en-Médoc, part of a larger 22-hectare vineyard managed by her parents. These 3 hectares, set on quality clay-limestone soil, gave rise to Château Rose Victorina.
Partner of Maison A. de Luze since 2019 – Certified High Environmental Value (HVE).
Appellation Haut-Médoc & Cru Bourgeois
Depuis six générations, la famille Prevosteau cultive la vigne au Château Moulin des Moines, sur des For six generations, the Prevosteau family has cultivated vines at Château Moulin des Moines, on lands once farmed by monks from Vertheuil Abbey in the 13th century. Formerly a miller’s estate, the domaine still houses a standing windmill — now its emblem.
Jean-Charles Prevosteau took over in 1992 with 3.5 hectares. Today, he manages 14 hectares, classified Cru Bourgeois since 2014 and HVE3-certified since 2019.
Partner of Maison A. de Luze since 2015 – Certified High Environmental Value (HVE).
Appellation Pauillac
A Cru Bourgeois located in the heart of the Médoc, Château Artigues has been owned by the Meffre family since 1958. Today, Claude Meffre leads the estate, after a career in journalism.
The 30-hectare vineyard, near the hamlet of Artigues, sits on silico-gravel and Garonne gravel soils. The planting is evenly split between Merlot and Cabernet Sauvignon, with vines around 30 years old.
Partner of Maison A. de Luze since 2019 – Certified High Environmental Value (HVE).
Appellation Margaux
Clos Laborie is a cuvée of Château Tayac, located on some of the finest gravel soils in the commune of Soussans. Nestled along the famed Route des Châteaux, near Saint-Julien de Beychevelle, the estate was once part of Château Desmirail, a 3rd Grand Cru Classé.
Passed down through generations, the vines are meticulously cultivated by Guy Portet, with vinification and blending overseen by Nicolas Portet.
Partner of Maison A. de Luze since 2008 – Certified High Environmental Value (HVE).
