Discover Our Story The entrepreneurial journey of one man: Alfred de Luze

1817
Journey to the Americas
Barely twenty years old and driven by a spirit of adventure, Louis-Philippe and Alfred de Luze set sail for the New World. Their destination: New York — where a promising opportunity awaited them to become ambassadors of refined European goods


1820
The First Steps of a Bordeaux Dynasty
At just 23, Alfred de Luze returned to Europe and founded his import-export company: A. de Luze & Fils. He settled at 88-89 Quai des Chartrons in Bordeaux, a booming port city. There, he established one of the very first wine trading houses, laying the foundation for the family's export business.

1822-1880
Alfred de Luze: Bordeaux’s Visionary
Alfred de Luze dedicated his life to promoting fine wines and spirits around the globe. His ambition and perseverance earned him the noble title of Baron de Luze.
In just a few years, Maison de Luze became one of the most prosperous wine merchant, specializing in the maturation, bottling, and trade of Bordeaux Grands Vins and Cognac.
A true pioneer in Bordeaux’s Place de Bordeaux, Alfred de Luze founded a dynasty of wine merchants whose expertise endures to this day.

1991
A Powerful Alliance – A New Era in Wine Trade
In 1991, the Maison de Luze reached a major turning point by merging with several leading Bordeaux négociants to form the Grands Vins de Gironde group. The group quickly established itself as a major player in the Bordeaux wine industry.


2011
A New Era Begins
In 2011, the family-run Castéja Group acquired the business, ushering in a new chapter for the company.

Aujourd'hui
The Strategic Renewal of an Iconic Trading House
In June 2024, Maison A. de Luze began a strategic transformation, refocusing on its core commercial operations.
Firmly rooted in Bordeaux, Maison A. de Luze continues to grow with a portfolio of emblematic appellations and a bold ambition to explore new terroirs.

Two Centuries of Commitment
Modern, sustainable, and bold — Maison A. de Luze blends heritage with innovation.
.

One Central Ambition
To carry forward the legacy of our founder — his expertise and his spirit of discovery.


Always striving to offer
The right wine,
In the right place,
At the right time.

Discover Our Story The entrepreneurial journey of one man: Alfred de Luze
1817
Journey to the Americas
Barely twenty years old and driven by a spirit of adventure, Louis-Philippe and Alfred de Luze set sail for the New World. Their destination: New York — where a promising opportunity awaited them to become ambassadors of refined European goods


1820
The First Steps of a Bordeaux Dynasty
At just 23, Alfred de Luze returned to Europe and founded his import-export company: A. de Luze & Fils. He settled at 88-89 Quai des Chartrons in Bordeaux, a booming port city. There, he established one of the very first wine trading houses, laying the foundation for the family's export business.

1822-1880
Alfred de Luze: Bordeaux’s Visionary
Alfred de Luze dedicated his life to promoting fine wines and spirits around the globe. His ambition and perseverance earned him the noble title of Baron de Luze.
In just a few years, Maison de Luze became one of the most prosperous wine merchant, specializing in the maturation, bottling, and trade of Bordeaux Grands Vins and Cognac.
A true pioneer in Bordeaux’s Place de Bordeaux, Alfred de Luze founded a dynasty of wine merchants whose expertise endures to this day.

1991
A Powerful Alliance – A New Era in Wine Trade
In 1991, the Maison de Luze reached a major turning point by merging with several leading Bordeaux négociants to form the Grands Vins de Gironde group. The group quickly established itself as a major player in the Bordeaux wine industry.


2011
A New Era Begins
In 2011, the family-run Castéja Group acquired the business, ushering in a new chapter for the company.

Aujourd'hui
The Strategic Renewal of an Iconic Trading House
In June 2024, Maison A. de Luze began a strategic transformation, refocusing on its core commercial operations.
Firmly rooted in Bordeaux, Maison A. de Luze continues to grow with a portfolio of emblematic appellations and a bold ambition to explore new terroirs.

Two Centuries of Commitment
Modern, sustainable, and bold — Maison A. de Luze blends heritage with innovation.
.

One Central Ambition
To carry forward the legacy of our founder — his expertise and his spirit of discovery.


Always striving to offer
The right wine,
In the right place,
At the right time.


Always striving to offer
The right wine,
In the right place,
At the right time.
