True to the visionary spirit of its founder, Baron Alfred de Luze, Maison A. de Luze is proud to unveil French Family, its new umbrella brand dedicated to the pleasures of summer. With a collection of 8 wines (5 reds, 2 whites, 1 rosé), the company reaffirms its ambition to make the richness of French wine heritage more accessible, while meeting the expectations of today’s consumers.
Designed as an invitation to share in the French art of living, French Family showcases the iconic grape varieties of our terroirs with a modern, indulgent and educational approach. Each bottle offers a complete tasting experience — colorful, evocative visuals, precise aromatic descriptions, and thoughtful food-and-occasion pairing suggestions to guide both newcomers and seasoned wine lovers.
Rooted in over two centuries of tradition and driven by a spirit of innovation, Maison A. de Luze expands its portfolio with wines that are sincere, generous and accessible (from €4.50 to €5.50), available this summer in major retail channels.
With French Family, we remain true to our mission: offering the right wine, in the right place, at the right time.
