Our Values & Commitments
Our Commitments
A Modern & Sustainable Wine Approach
In response to today’s environmental challenges, Maison A. de Luze is committed to integrating sustainable practices at every stage of its operations.
Through initiatives such as HVE certification, Terra Vitis, and the development of eco-designed or organic wines, 100% of our portfolio now follows a responsible viticulture approach.
In this spirit, Maison A. de Luze is gradually implementing a number of meaningful actions: certification under the CSR label Bordeaux Cultivons Demain, recycling of label backing (glassines), bottle reuse, partnership with Eco in Pack, waste reduction, and support for the Agir Cancer Gironde association through cork collection.
“Our heritage is precious. The thirst for discovery that inspired Baron Alfred de Luze still drives us every day. Just as it did on the very first day, our passion and curiosity for the vineyards of Bordeaux, of France, and of the world continue to define our company — one that strives to be ever more modern and sustainable.”
— Xavier Migeot, CEO of Maison A. de Luze
Maison A. de Luze is taking tangible steps, such as obtaining the CSR label Cultivons Demain, recycling glassine liners into insulation materials, and supporting the Agir Cancer Gironde association.
To date, 70 tons of corks have been recycled, helping to raise €27,400 for the Bergonié Institute.
Since 2023, Maison A. de Luze has been committed to eco-design with its cuvée 88-89.
In partnership with Eco in Pack, a startup based in Cognac, we reuse returnable bottles to reduce waste and CO₂ emissions — actively contributing to a more sustainable future.
Looking to the future, Bordeaux wines draw on their heritage while constantly reinventing themselves.
Driven by the powerful creative energy of those who bring them to life, Bordeaux wines are being expressed in the here and now.
If Bordeaux stands for tradition, it also stands for innovation.
If Bordeaux produces great classics, it also gives rise to unexpected cuvées.
If Bordeaux is red, it is also brilliantly multicolored.
Yes, in Bordeaux, we are all different — and all remarkable.
This living culture is now open to all the “epicurious,” under a bold new motto: “Together, Uniquely Ours.”
Crédit Photo Miléna Delorme
In this spirit, Maison A. de Luze is gradually implementing a number of meaningful actions: certification under the CSR label Bordeaux Cultivons Demain, recycling of label backing (glassines), bottle reuse, partnership with Eco in Pack, waste reduction, and support for the Agir Cancer Gironde association through cork collection.
“Our heritage is precious. The thirst for discovery that inspired Baron Alfred de Luze still drives us every day. Just as it did on the very first day, our passion and curiosity for the vineyards of Bordeaux, of France, and of the world continue to define our company — one that strives to be ever more modern and sustainable.”
— Xavier Migeot, CEO of Maison A. de Luze